What’s the next step to grow your law firm?
Hire a Fractional CMO
Time is your most valuable resource. Don’t waste it on a marketing strategy that’s not delivering results.
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When You Use a Fractional CMO, Marketing Becomes Meaningful
On average, law firms allocate 49% of their annual budget to marketing initiatives. But 95% of them worry that their marketing efforts are wasted.*
That’s because marketing without the right strategy can seem like a bottomless pit. There’s no way around it, marketing is crucial for law firms to stay competitive.
A Fractional CMO Helps You...
Clarify Your Marketing Goals
We will work together to determine your goals, whether they are worthwhile (or not!), and what it will take to achieve them. With over 25 years of experience, we’ll get you started in no time.
Launch Advanced Strategies
We have the knowledge needed to grow your email list, kick-start marketing campaigns that build interest, and generate social media posts that truly represent how your law firm works and operates. And those are just the basics! We can get you on track with online advertising, workshop management, client maintenance programs, and conduct a full law firm branding roadmap.
Evaluate the Results
Marketing that works is the only marketing worth doing, we teach you how to track your ROI and keep you and your vendors accountable. You’ll see where every dollar goals, and what is coming back in.
Grow Your Firm!
Better marketing = better clients = more revenue. Once you start growing and progressing through our program, we have the tools needed to keep your current clients happy and coming back for more and more.
We are a flexible CMO firm that offers various levels of coaching, consulting, training programs, and law firm development strategies.
01
Legacy Social Academy
THE only brand story-focused training course for estate planning and elder law attorneys. Download our Brand Story Guide and change your law firm’s story to something that matters.
03
Legacy Protection Community
A super-powered maintenance program designed to keep your clients (and their friends and families) coming back to you for life.
02
Your Law Firm CMO
Our ultimate premium Fractional CMO Service includes everything you need to grow and maintain a thriving estate planning marketing strategy. Watch our Discovery Video and see if we’re a good fit.
Download the Guide that Helps You Create a Clear Marketing Message that Works
What Does Working with a Fractional CMO Look Like?
It’s Simple.
We’re your partner through all your marketing efforts.
Email Communications Throughout the Week
Weekly Coaching and Strategy Sessions
Personalized Plans of Action
Vendor Management and Accountability
Brand Development and Implementation
How do I know if a Fractional CMO is right for my law firm?
1. Your law firm lacks someone leading your marketing team
Marketing is an essential part of growing your law firm. Whether or not you have an existing marketing team, a fractional CMO works to provide structure, strategy, and leadership to your in-house marketing team and fills any marketing expertise gaps in your organization. In addition, we also take on the process of hiring and onboarding new hires for the marketing department.
2. Your law firm needs high-level guidance
You may already have a marketing team, but their motivations, goals, and tactics may be different from each other. An outsourced CMO works as an experienced marketing professional bringing leadership to a fractured team. We create a standard for the strategy, tactics, and mission for your marketing objectives.
3. Your law firm lacks data-driven marketing insights
As part of a company’s marketing leadership, we hold the team accountable using key performance indicators (KPIs). Metrics like sales are KPIs that measure the effectiveness of the team and its advertising strategy.
4. Your law firm needs fresh eyes
Marketing is an ever-changing field, so you should always try to stay ahead of the curve. Even if your plans and marketing activities work in the short term, it doesn’t mean they will indefinitely. We bring an outside perspective to your law firm and allow them to build upon current marketing tactics and highlight new opportunities for improved lead generation.
We work with bigger-picture items, so our time (and your money) is wasted on menial tasks. While the individual assets are important, we derive insight from the data at large.
What Does a Clear and Compelling Marketing Strategy Look Like?
Our goal is to empower you to have knowledge and control over your marketing and messages like you’ve never had before. Here is what you’ll have after working with us.
- Strategies that Attract Qualified Prospects
- Easily organized in-person or virtual workshops
- A thriving list-building campaign and email marketing.
- Social platform content that works and actually represents your firm
- Know how to calculate your ROI.
- Tracking and reporting at a glance
- A consistent brand strategy your whole team can get beyond.
- Partnerships with companies who have the right reputations and experience
Hi, I’m Roslyn
I’m an expert in all things social media and online lead generation
I personally thrive when empowering small businesses with social and digital strategies that grow their bottom line and massive “one step at a time” growth.
Your Strategist,
Roslyn Drotar-Cassidy
Most law firms often outsource some of their marketing strategies, such as website management, SEO, PPC, to the marketing expert. Three months later the expense is analyzed without quantifying SPEND, LEADS, CONVERSIONS… The knee jerk reaction = CUT IT ALL.
Another common scenario is hiring someone that isn’t qualified or dedicated to the marketing numbers and strategies necessary in the legal space.
Both scenarios impact the overall success of the marketing, the team, and YOUR bottom line. If you launch a marketing campaign with zero follow up or zero knowledge of KPI’s behind it ñ you are throwing money out the window. and limiting the opportunity for the firm to grow.
After 25 years of legal marketing experience working with hundreds of law firms nationally, I want to partner with you and put the tools of success at your fingertips. This will be achieved by using my personal philosophies that will serve as Fractional Law Firm CMO success for YOUR law firm marketing growth.
Now YOU can FINALLY get the best support you need to progress and achieve results for your firm! YOU can count on US!
How We’ll Get You There
Expand Your Client Base and Increase Revenue
Grow your legal practice with a tailored approach that builds a clear marketing presence.
Funnel Quality Leads Through the Door
Our initiatives focus on driving quality leads consistently, ensuring your message resonates with the right audience.
Say Goodbye
to Assumptions
We provide an honest assessment of where your marketing dollars are going, ensuring transparency and a strategic understanding of the impact of your investments.
Call to Action Buttons: Book a Discovery Call, Download the Brand Story Guide
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Add Stability & Structure to Your Marketing Team.
If your firm has shelled out money for a professional marketing team but they keep falling short of their promised results, then it’s time to hire YourLawFirmCMO.
- We’ll identify where the budget was misspent.
- We’ll re-engineer your marketing strategy so it maximizes your ROI.
- We’ll cut your lead acquisition costs.
- We’ll help you build a lead generation machine.
In short, we’ll realign your marketing in less time than those other guys took to build their first campaign.
Reviews & Testimonials
Did you know?
91.9% of the U.S. population has a profile on at least one social networking site.
4x as many consumers would rather watch a video than read to learn about a product.
There are 3.96 billion people actively using social media in the world, and this is an increase of 10.9% year-on-year from 3.48 billion.
75% of total marketing budget will go to digital marketing.
Ready to jump in? Call us now to get started