What’s the next step to grow your law firm?

Hire a Fractional CMO

Time is your most valuable resource. 
Don’t waste it on a marketing strategy that’s not delivering results.

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When You Use a Fractional CMO, Marketing Becomes Meaningful

On average, law firms allocate 49% of their annual budget to marketing initiatives. But 95% of them worry that their marketing efforts are wasted.*


That’s because marketing without the right strategy can seem like a bottomless pit. There’s no way around it, marketing is crucial for law firms to stay competitive.

Clarify Your Marketing Goals

We will work together to determine your goals, whether they are worthwhile (or not!), and what it will take to achieve them. With over 25 years of experience, we’ll get you started in no time. 

Launch Advanced Strategies

We have the knowledge needed to grow your email list, kick-start marketing campaigns that build interest, and generate social media posts that truly represent how your law firm works and operates. And those are just the basics! We can get you on track with online advertising, workshop management, client maintenance programs, and conduct a full law firm branding roadmap.

Evaluate the Results

Marketing that works is the only marketing worth doing, we teach you how to track your ROI and keep you and your vendors accountable. You’ll see where every dollar goals, and what is coming back in.

Grow Your Firm!

Better marketing = better clients = more revenue. Once you start growing and progressing through our program, we have the tools needed to keep your current clients happy and coming back for more and more. 

We are a flexible CMO firm that offers various levels of coaching, consulting, training programs, and law firm development strategies.

  1. Legacy Social Academy
    a. THE only brand story-focused training course for estate planning and elder law attorneys. Download our Brand Story Guide and change your law firm’s story to something that matters.
  2. Legacy Protection Community
    a. A super-powered maintenance program designed to keep your clients (and their friends and families) coming back to you for life. 
  3. Your Law Firm CMO
    a. Our ultimate premium Fractional CMO Service includes everything you need to grow and maintain a thriving estate planning marketing strategy. Watch our Discovery Video and see if we’re a good fit. 

Download the Guide that Helps You Create a Clear Marketing Message that Works

Download the Guide that Helps You Create a Clear Marketing Message that Works Want to clarify your message and write content that works? Use our Brand Story Guide to redefine how to “talk” to your prospects and audience on the internet. I guarantee you’ll learn things you’ve never thought of before.

What Does Working with a Fractional CMO Look Like?

It’s Simple. 

We’re your partner through all your marketing efforts. 

  • Weekly Coaching and Strategy Sessions
  • Email Communications Throughout the Week
  • Personalized Plans of Action 
  • Vendor Management and Accountability
  • Brand Development and Implementation

 

How do I know if a Fractional CMO is right for my law firm?

1. Your law firm lacks someone leading your marketing team

Marketing is an essential part of growing your law firm. Whether or not you have an existing marketing team, a fractional CMO works to provide structure, strategy, and leadership to your in-house marketing team and fills any marketing expertise gaps in your organization. In addition, we also take on the process of hiring and onboarding new hires for the marketing department.

2. Your law firm needs high-level guidance

You may already have a marketing team, but their motivations, goals, and tactics may be different from each other. An outsourced CMO works as an experienced marketing professional bringing leadership to a fractured team. We create a standard for the strategy, tactics, and mission for your marketing objectives.

3. Your law firm lacks data-driven marketing insights

As part of a company’s marketing leadership, we hold the team accountable using key performance indicators (KPIs). Metrics like sales are KPIs that measure the effectiveness of the team and its advertising strategy.

4. Your law firm needs fresh eyes

Marketing is an ever-changing field, so you should always try to stay ahead of the curve. Even if your plans and marketing activities work in the short term, it doesn’t mean they will indefinitely. We bring an outside perspective to your law firm and allow them to build upon current marketing tactics and highlight new opportunities for improved lead generation.

We work with bigger-picture items, so our time (and your money) is wasted on menial tasks. While the individual assets are important, we derive insight from the data at large.

 

What Does a Clear and Compelling Marketing Strategy Look Like?

Our goal is to empower you to have knowledge and control over your marketing and messages like you’ve never had before. Here is what you’ll have after working with us.

  • Strategies that Attract Qualified Prospects
  • Easily organized in-person or virtual workshops
  • A thriving list-building campaign and email marketing. 
  • Social platform content that works and actually represents your firm
  • Know how to calculate your ROI. 
  • Tracking and reporting at a glance
  • A consistent brand strategy your whole team can get beyond. 
  • Partnerships with companies who have the right reputations and experience

Hi, I’m Roslyn

I’m an expert in all things social media and online lead generation

I personally thrive when empowering small businesses with social and digital strategies that grow their bottom line and massive “one step at a time” growth.

Your Strategist,

Roslyn Drotar-Cassidy

Most law firms often outsource some of their marketing strategies, such as website management, SEO, PPC, to the marketing expert.  Three months later the expense is analyzed without quantifying SPEND, LEADS, CONVERSIONS… The knee jerk reaction = CUT IT ALL.

Another common scenario is hiring someone that isn’t qualified or dedicated to the marketing numbers and strategies necessary in the legal space.

Both scenarios impact the overall success of the marketing, the team, and YOUR bottom line.  If you launch a marketing campaign with zero follow up or zero knowledge of KPI’s behind it ñ you are throwing money out the window. and limiting the opportunity for the firm to grow.

After 25 years of legal marketing experience working with hundreds of law firms nationally, I want to partner with you and put the tools of success at your fingertips.  This will be achieved by using my personal philosophies that will serve as Fractional Law Firm CMO success for YOUR law firm marketing growth.

Now YOU can FINALLY get the best support you need to progress and achieve results for your firm!  YOU can count on US!

Reviews & Testimonials

Did you know?

91.9% of the U.S. population has a profile on at least one social networking site.
4x as many consumers would rather watch a video than read to learn about a product.
There are 3.96 billion people actively using social media in the world, and this is an increase of 10.9% year-on-year from 3.48 billion.
75% of total marketing budget will go to digital marketing.

Relational

Make a bond that lasts a lifetime. We’ll show you how it’s done

Timely

Never worry about another deadline. Really. We’re that good

Detailed

We go where no man has gone before. It’s about the small stuff

Digital

Reaching and engaging with your ideal target audience and market

Social

From Facebook to TikTok, we cover what works best for you

Strategist

Expert strategy and accountability to get your business visible

Ready to jump in? Call us now to get started

Schedule a Free One-On-One Discovery Call