At Digital Social Strategist, we’re fortunate to work with some of the best estate planning and elder law firms in the country—the stats are in and February was full of social media wins worth celebrating. From boosted engagement and increased impressions to follower growth and high-performing content, our clients saw the kind of success that comes from consistent, strategic storytelling.
And while every firm is unique, the trends were clear: personalized, firm-focused content continues to outperform generic educational posts, and video—especially short-form—remains a powerful tool for visibility. If you’re wondering what kind of content is actually getting results right now, here’s a look at what worked this month (and how you can make it work for your firm too).
By the Numbers: Real Growth Across the Board
- One firm saw a 1400%+ increase in Facebook engagement, all from organic content featuring a behind-the-scenes office update.
- Another firm experienced a 100% boost in Instagram impressions, fueled by timely, topic-driven Reels and legal education broken down in a conversational tone.
- Several clients saw engagement spikes from team appreciation posts, birthday shoutouts, and workshop recaps—proving once again that your audience wants to hear from you.
- A few clients ran targeted ad campaigns that drove tens of thousands of video views—backed by strong organic content that kept new audiences engaged.
What’s Actually Working Right Now?
Behind-the-Scenes Content
Photos of your team, quick office updates, and progress shots (think: “sneak peek at our new space” or “happy anniversary to our paralegal”) consistently generate strong engagement. These posts remind your audience there are real, relatable humans behind your law firm.
Client-Facing Gratitude
Simple thank-you messages after events or workshops do more than show appreciation—they perform exceptionally well on social. They position your firm as both approachable and active in your community.
Educational Reels with a Personality Punch
Short-form video is still king. Posts that break down estate planning concepts with clarity—and just the right amount of personality—are seeing strong performance in reach, impressions, and shares. You don’t need to go viral, you just need to be real.
Celebrating the Team
Staff spotlights, promotions, work anniversaries, and birthday posts were among the highest-engaging content types in February. It’s no surprise: audiences love getting to know the faces behind the name.
How This Helps You
Here’s the best part: these wins didn’t require massive budgets or hours of filming. What made the difference was consistency and collaboration. When our clients send us quick office photos, event details, or a few lines about what’s happening in the firm, we’re able to turn it into high-performing content that drives real results.
Looking to stand out and show up online with content that connects? Here’s what you can start providing your marketing team:
- Team updates (new hires, birthdays, work anniversaries)
- Event snapshots or upcoming workshops
- Candid office moments or “a day in the life” ideas
- Client success stories or reviews (with permission!)
Want Results Like These?
We’re more than just a posting service—we’re your strategic partner in making estate planning and elder law engaging, personal, and professional online. If you’re not already working with us and want your February to look like this, we’d love to chat.
Ready to grow? Let’s make it happen.
Book a Discovery Call and we’ll show you how simple and effective it can be to elevate your firm’s online presence.