Search Has Changed. If Your Law Firm’s Marketing Hasn’t, You’re Losing Clients.
For years, law firms were told a simple rule about online marketing. More website traffic equals more clients. Rank higher on Google.Run more ads.Get more clicks. But the way people choose an attorney has changed dramatically. Today, more clicks do not automatically mean more clients. The real question is what potential clients see about you […]
“There’s No ROI in Organic Content.”
Let’s Talk About That. If you’re an estate planning or elder law attorney, you’ve probably said it. Or at least thought it. “There’s no ROI in organic content.” And honestly? I get why it feels that way. You are busy. You track referrals. You can see exactly where a paid ad dollar goes. You can […]