Real talk: If we had full creative control… your social media would be unstoppable.

We get it. Social media isn’t always top of mind when you’re drafting trusts, handling probate headaches, or juggling a packed calendar. And sometimes—if we’re being honest—it feels easier to approve a couple of safe, educational graphics and call it a day. But… what if we had the keys? Like, full control. No more back-and-forth approvals. No more “Can we make that caption more formal?”

Just trust. And creative freedom.

Here’s what we’d do if we ran your law firm’s social media like it was our own brand.

1. Start with People, Not Practice Areas

First up, we’d make it less about the law and more about you. Yes, you — the people behind the firm. The paralegals with the perfectly organized pens. The receptionist who brings donuts on Fridays. The attorney who can’t stop quoting baseball stats mid-consultation.

Because here’s the thing: people don’t hire law firms. They hire humans. If we ran your social, you’d see:

• “Meet the Team” posts that aren’t headshots—they’re mini origin stories
  
• Behind-the-scenes clips of your morning huddle (awkward coffee spills included)
  
• The story of how your firm started, told like you’re chatting with a friend at a dinner party
  

2. Embrace the Power of the Phone Video

We’d post more videos. Not overproduced. Not over-rehearsed. Just honest-to-goodness answers to the real questions your clients ask every day. You know those off-the-cuff explanations you give during consultations? Gold.

Here’s what that might look like:

• A 30-second clip of you explaining “What is probate?” like you’re talking to your aunt
  
• A Reel answering “Do I really need a trust?” while you sip your afternoon coffee
  
• A quick walk-through of your office to show where the magic (and printer jams) happen
  

And no, you don’t need to “go viral.” You just need to show up. The clients who matter will find you.

3. Bring on the Random

Here’s where we get a little bold: not every post has to be about estate planning. Gasp.

Some of your best-performing content will be about… life. We’d sprinkle in:

• Your dog in the office. Or your client’s dog (with permission and tail wags).
  
• A picture of your “Favorite Local Lunch Spot” with a vote-in-the-comments CTA
  
• Throwback photos of your early law school days. Yes, including the bad haircut.
  

We’re not saying legal tips don’t belong. But they shouldn’t be your whole feed. People want to feel something—not just get lectured.

4. Use Captions Like You Talk

If we ran your captions? They’d sound like you.
Not a legal brief. Not a press release. A human.

We’d say things like:

• “This question came up again last week, so let’s clear it up.”
  
• “We’re not saying estate planning is fun, but it’s less stressful than probate court. Trust us.”
  
• “True or false: You can write your will on a napkin. (You can, but should you?)”
  

We’d keep it smart, but we’d keep it casual. Because that’s what people actually read.

5. Show the Work (and the Wins)

Finally, we’d pull back the curtain. Not on client details—obviously—but on the process. What it actually looks like to work with you. The handoffs. The follow-ups. The late-night signature sessions. The “We got your funding done!” fist bumps.

We’d highlight wins, too:

• “Another trust signed ✅”
  
• “Helped this client avoid probate AND save on taxes.”
  
• “This client thought they were too young for estate planning. Spoiler: They weren’t.”
  

Because that’s what builds trust. Not just your credentials—but your care.

So, What’s Stopping Us?

Okay, we’ll step off our soapbox (for now). But if this list made you laugh, nod, or say “Ugh, I would love to post that but…” — then maybe it’s time.

Time to loosen the grip on approvals. Time to take a chance on showing more of the you behind the brand.

Because when people feel like they know you, they’re more likely to trust you. And when they trust you, they’ll actually call.

You don’t need perfect lighting. You don’t need viral audio. You just need a little heart, a little help—and a team who’s ready to make your social media not just look good, but feel real.

Are you ready to see what happens when you loosen up a little? Book a Discovery Call and let’s talk!