10 Social Media Post Ideas That Actually Worked (And Will Work Again)
You know what’s funny? The posts that go viral—or, okay, let’s say “go locally mini-viral”—for estate planning and elder law firms aren’t the ones you’d expect. Not the ones with pristine infographics. Not the 700-word breakdown of trust administration. Nope. It’s the “Happy Birthday, Susan!” photo in the breakroom. It’s the grainy video explaining probate […]
What We’d Post If We Ran Your Firm’s Social
Real talk: If we had full creative control… your social media would be unstoppable. We get it. Social media isn’t always top of mind when you’re drafting trusts, handling probate headaches, or juggling a packed calendar. And sometimes—if we’re being honest—it feels easier to approve a couple of safe, educational graphics and call it a […]
What Worked for Our Clients in April
The wins, the quirks, and the content that clicked You ever notice how some months just click? April was one of those for us—and for our clients. Sure, the algorithm played its usual game of peekaboo, but still… the right mix of stories, videos, and those perfectly timed birthday shoutouts managed to cut through the […]
What Worked for Our Clients in March: Social Media Wins & Strategic Takeaways
At Digital Social Strategist, we work with estate planning and elder law firms across the country to help them show up online with clarity, consistency, and personality. As we reviewed performance across all client accounts for March 2025, some clear trends emerged — and they tell an encouraging story about where estate planning and elder […]
What Worked for Our Clients in February: Social Media Strategies That Delivered Real Results
At Digital Social Strategist, we’re fortunate to work with some of the best estate planning and elder law firms in the country—the stats are in and February was full of social media wins worth celebrating. From boosted engagement and increased impressions to follower growth and high-performing content, our clients saw the kind of success that […]
Forge Deeper Connections with Your Audience With This Age Old Technique
In the realm of estate planning, where the complexities of law intersect with the deeply personal matters of family and legacy, storytelling emerges as a potent tool for attorneys seeking to connect authentically with their ideal client avatar. That’s right. The age-old technique of telling stories is still one of the best modern methods of […]
Craft Compelling Headlines and Captivate Your Prospective Clients
In the bustling world of legal content, where information overload is the norm, capturing the attention of your ideal client avatar has become an art form. For estate planning attorneys navigating the digital landscape, the quest to stand out amidst the noise requires mastering the craft of crafting attention-grabbing headlines. These headlines serve as the […]
Elevate Your Networking and Lead Generation as an Estate Planning Attorney
In the digital age, LinkedIn stands out as a pivotal platform for estate planning attorneys to expand their professional networks and generate valuable leads. By harnessing the potential of LinkedIn effectively, attorneys can position themselves as authorities in the field, connect with their ideal client avatars, and drive business growth. Let’s delve into strategies to […]
Unlocking the Secrets of Successful Attorney Blogs
Attorney blogs are a powerful tool to raise your personal brand and grow your legal practice. A well-crafted blog can increase your online visibility, attract new clients, and build trust and credibility with existing ones. Unfortunately, many attorneys struggle to keep up with their blogs, either because they lack the time, the ideas, or the […]
Nurturing Your Digital Presence: A Guide to Social Media for Estate Planning and Elder Law Attorneys
In the fast-paced digital landscape, social media has become a vital tool for lawyers, including those specializing in estate planning and elder law. With busy schedules and small staff, it’s crucial for attorneys at small law firms to adopt a strategic approach to social media, balancing growth and income generation. Here’s a guide on the […]