The Real Client Data We Found in April
Every month, we review the real data from our clients’ various digital marketing streams (YES! We ACTUALLY do that!) This is a sneak peek into what we found. We did the work for you and compiled all the best tips into one blog post. You’re welcome đ TL;DR The law firms seeing the strongest growth […]
Daily Posting Is Not a Marketing Strategy for Law Firms
You posted five times this week. You scheduled reels. You shared a quote. You explained a statute. You stayed consistent. So why are the phone calls not increasing? This is one of the most common frustrations we hear in conversations about law firm marketing strategy. Attorneys are investing time into content. They are showing up […]
âThereâs No ROI in Organic Content.â
Letâs Talk About That. If youâre an estate planning or elder law attorney, youâve probably said it. Or at least thought it. âThereâs no ROI in organic content.â And honestly? I get why it feels that way. You are busy. You track referrals. You can see exactly where a paid ad dollar goes. You can […]
10 Social Media Post Ideas That Actually Worked (And Will Work Again)
You know whatâs funny? The posts that go viralâor, okay, letâs say âgo locally mini-viralââfor estate planning and elder law firms arenât the ones you’d expect. Not the ones with pristine infographics. Not the 700-word breakdown of trust administration. Nope. Itâs the âHappy Birthday, Susan!â photo in the breakroom. Itâs the grainy video explaining probate […]
What Weâd Post If We Ran Your Firmâs Social
Real talk: If we had full creative control⊠your social media would be unstoppable. We get it. Social media isnât always top of mind when you’re drafting trusts, handling probate headaches, or juggling a packed calendar. And sometimesâif we’re being honestâit feels easier to approve a couple of safe, educational graphics and call it a […]
What Worked for Our Clients in April
The wins, the quirks, and the content that clicked You ever notice how some months just click? April was one of those for usâand for our clients. Sure, the algorithm played its usual game of peekaboo, but still⊠the right mix of stories, videos, and those perfectly timed birthday shoutouts managed to cut through the […]
What Worked for Our Clients in February: Social Media Strategies That Delivered Real Results
At Digital Social Strategist, weâre fortunate to work with some of the best estate planning and elder law firms in the countryâthe stats are in and February was full of social media wins worth celebrating. From boosted engagement and increased impressions to follower growth and high-performing content, our clients saw the kind of success that […]
Forge Deeper Connections with Your Audience With This Age Old Technique
In the realm of estate planning, where the complexities of law intersect with the deeply personal matters of family and legacy, storytelling emerges as a potent tool for attorneys seeking to connect authentically with their ideal client avatar. Thatâs right. The age-old technique of telling stories is still one of the best modern methods of […]
Craft Compelling Headlines and Captivate Your Prospective Clients
In the bustling world of legal content, where information overload is the norm, capturing the attention of your ideal client avatar has become an art form. For estate planning attorneys navigating the digital landscape, the quest to stand out amidst the noise requires mastering the craft of crafting attention-grabbing headlines. These headlines serve as the […]
Elevate Your Networking and Lead Generation as an Estate Planning Attorney
In the digital age, LinkedIn stands out as a pivotal platform for estate planning attorneys to expand their professional networks and generate valuable leads. By harnessing the potential of LinkedIn effectively, attorneys can position themselves as authorities in the field, connect with their ideal client avatars, and drive business growth. Let’s delve into strategies to […]